Jorde/11VN
Logo Design
A contemporary activewear brand built around performance, movement, and everyday versatility.
It is an activewear brand built around movement, confidence, and everyday performance. We wanted to create an identity that felt energetic and contemporary without falling into the familiar visual language of activewear brands.
Research
With so many brands speaking the same visual language, there was an opportunity to create something more distinctive, one that felt equally at home in movement and everyday life.
Solution
We gave it a visual identity that feels confident without trying too hard. The identity brings together strong typography, a considered colour palette, and a more editorial approach to imagery, creating a brand that feels just as natural outside the gym as it does in it.
